Dennon K. Clamp

Digital Solutions Architect

Unpaused
Digital.

 

Hello! I’m Dennon

Award-winning Digital Solutions Architect.

Dennon is an award winning Australian based consultant who specialises in Digital Solutions Architecture. With multiple roles as a virtual Chief Strategy Officer and Chief Marketing Officer, he designs solutions for businesses by aligning their strategic objectives with tactical demands.

With a track record of success in directing companies in operations and digital solutions, some of his notable achievements include selling two of his own start-ups, receiving the NSW Information Technology Award, facilitating the Gloria Jean’s Friday Mic Night movement across Australia, leading the Social Media team that helped convince major supermarket chains to halt plastic bag productions, and turning a failing restaurant chain, Snagstand, into YELP’s 2014 Top 10 Venue’s of the year.

After many years of experience in multiple industries including hospitality, retail, fashion, and media & advertising, Dennon has had the pleasure of being interviewed live on Australian radio, been featured in international magazines such as The Collective Hub, and has had live interviews on television.

With his technical abilities and analytical approach to problems, Dennon is a great extension to any team.

Ongoing Retainers

MONTHLY 

Contract Unpaused as a Virtual Chief Strategy Officer (vCSO) or Virtual Chief Marketing Officer (vCMO). An outsourced service provider on monthly retainers; offering high skill assistance in the development and execution of online strategy and marketing for a fraction of the in-house price.

Have a look at what Unpaused can do:

INTRODUCTION

What’s a Virtual CSO/CMO?

So you have just started a new business, or maybe your current business has gone through a growth spurt and you want to take it to the next level. Now, you’ve discovered that your marketing and strategy is taking up a lot of time or is falling behind.

What’s worse is that you’re the main source of the problem.

By trial and error (and harrrd work), you were able to get this far (go you!). You stumbled through your marketing duties and you were doing it ALL by yourself. (Unless, of course, you were lucky enough to have a business partner who could wear some of the multiple hats that founders are required to wear.)

You realised, as founders often do, that work magically multiplies to fill all available hands.

You were creating all the blog content (or outsourcing it), and you were doing all the outreach. You were the one working with a freelance designer. You were the one finding opportunities to guest blog or be featured on podcasts or webinars, and you were the one creating content for Instagram, LinkedIn, and Facebook. Until now, your word-of-mouth was looking good.

Recently you’ve been forced, like all founders managing a fast growth business, to identify the top priorities for your business and you’ve determined that your focus needs to be on improving your operations and creating the best experience for your customers.

It’s all about getting your business up to maximum efficiency, right?

But putting your focus on one area of the business usually means another area is suffering as a result, and that’s led to one major roadblock when it comes to growing your business the way you want it to…

Introduction COntinued

“I’m struggling to find time to do my marketing,” or “I’m great at the operations and systems but I suck at Social Media.”

You’ve got your email marketing software, your website may be up, and your social media accounts are active. Maybe you’ve done some SEO, and even got some paid ads happening with a whole bunch of contractors involved but you’re feeling like it’s not really working as you’d hoped.

Either way, you need support before things go off the rails.

Should you hire a full-time in-house marketing director, marketing manager or chief marketing officer (CMO)? Sure, but a $75-$200k salary is out of budget (for now).

You need someone with the right expertise and the ability to understand your business quickly.

You need someone who can work with you to create the marketing test plan going forward.

You need a virtual Chief Marketing Officer (also referred to as a virtual or outsourced CMO) and/or a virtual Chief Strategy Officer.

11 reasons why you should hire a
virtual Chief Marketing Officer or virtual Chief Strategy Officer

1. Cost effeciency

The first big benefit. You can save 20-70% when you hire a vCMO, instead of an in-house CMO.

In Australia, full-time marketing managers typically earn $75k AUD per year plus, and that’s what you’d be looking at paying on average if you hired someone with several years experience to work full-time in-house to lead your marketing. Australian marketing director salaries start on average, around $100k per annum.

So “renting” an experienced marketer to develop, drive and implement your marketing strategy is a much more cost effective option for many small businesses.

2. Jack-Of-Most-Trades

A virtual CMO/CSO is unlikely to be bound to a single discipline. You’ll add a team member who is well-versed at a multitude of tasks that may be required.

Here’s a sample list of the types of activities a vCMO/CSO could help you with:

  • Content marketing, tracking, and management
  • Analytics and tracking
  • On- and off-page optimisation for posts and pages
  • Marketing procedures impacting sales activities
  • Miscellaneous marketing tasks/activities management
  • Persona-building
  • Sales-driven marketing procedures
  • Landing page set-up and management
  • Sitemap submissions
  • Social strategy creation
  • Social strategy management
  • Development of go-to-market strategy
  • Permissions marketing
  • Technology assessment (and recommendations)
  • Site reporting and analysis
  • Keyword research for editorial content
  • Competitor analysis

Add to those brand positioning, packaging services and products, email marketing and lead nurturing, creating sales and marketing collateral, and much more!

3. Better Consistency
While you’re sporadically working on your marketing strategy (twice a year if you’re lucky!), something more important is bound to cross your desk and lead to divided attention. Your vCMO is able to focus on the task at hand. This, combined with years of experience, leads to more consistent marketing execution.
4. Higher Quality
Bound to the previous point, higher focus and consistency leads to higher quality output.
5. Unaffected by workplace conditions

Financial year end may have you and your employees running around in a frenzy. But your vCMO will be calmly working on your next big marketing kaboom.

6. Outside Perspective

As an outsider, a vCMO can provide their honest, unbiased opinion on your company and your ideas.

7. Mentorship comes standard

Your vCMO should have more knowledge than you in all things marketing. This presents the opportunity to learn from your vCMO as you go, something of an inclusive mentorship program. This means your vCMO can work with your current team members, or help you hire and mentor new staff too.

8. All-in-one Staffing or Outsourcing Solution

Whilst your vCMO can certainly help hire a marketing assistant or someone who they can groom to take over your marketing, they may not be the best person to handle all your recruitment for other roles inside your business.

Having said that, they’re sure to know other like-minded individuals and trusted suppliers who they can bring on board for specific projects.

They’ll have a network of writers, copywriters, designers, sales professionals, conversion rate optimisation (CRO), search engine optimisation (SEO), virtual administrators, and other experts at their disposal.

This gives you access to a broader network of resources to execute on various elements of your overall marketing strategy (and saves you a whole lot of time and headache trying to source trusted suppliers in each of these areas on your own).

9. Higher Flexibility

This one’s related to point 3. Your vCMO will likely have a wider range of in-the-field marketing experiences, often in different environments – be it startup, SME, corporate, non-profit or other.

Also, replacing a vCMO is a lot easier than replacing a full-time CMO, should things go sour.

10. Better Visibility

With visibility comes accountability. Having a dedicated and experienced vCMO to report regularly on marketing efforts, against agreed upon deliverables and objectives, means that you’ll be able to make informed decisions about how well they’re performing. If they’re doing a great job you can throw a party. If not, you can let them go. You’ll have full control of that.

11. Accountability
Bound to the previous point, higher focus and consistency leads to higher quality output.
Conclusion

Few business owners have time to spare. Marketing is a valuable skill that takes a lot of time to learn. A CMO is critical to the evolution of your business. The benefits of hiring a virtual CMO as opposed to a traditional CMO are clear.

So when you’re ready to take your business to the next level, get your hands on your very own virtual CMO.

Accountability Partner

Are you a Small Business that needs someone to help you move the needle? Are you lost in where to start or what to do next? At Unpaused, it’s my mission to deliver web and marketing solutions that offer real world results for your business.

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100% Customised Design

Matching your site & marketing to your brand vision.

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Results Focused

I want your website to drive leads to you.

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Quality

Producing quality assets that help you reach your goals.

Custom Packages

MONTHLY 

Trust Dennon like many other businesses…

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Over 12 years in the industry

Working in both Full-time, contract, agency and non-agency environments.

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Team of Specialists here for you

Dennon and his team are ready to take on any project.

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No Overseas Outsourcing

Have peace of mind knowing that all actions are completed within Australia.

Don’t just take his word for it:

It has been a breath of fresh air working with Dennon. He is incredibly creative and dedicated in assisting us translate our vision into an engaging and interactive social/content body of work. I found myself having a lot of conversations with Dennon that lent to personal development and the impact that it can have on your business. He’s so intelligent and creative and has a very open mind, as well as a greater self- awareness.

– Shira, Director of gentSac.

In one day I learnt so much and he’s kind enough to still keep in contact to keep motivating me.

If you’re after someone who will genuinely put their best foot forward to promote your brand, teach you the best ways to succeed in this crazy competitive world, Dennon is your man. I had such a pleasure of working with him to build my portfolio and brand. In one day I learnt so much and he’s kind enough to still keep in contact to keep motivating me.”

– Jaideep, Director at JK Speech Therapy Services

“Working with Dennon, there is no such thing as impossible. He alongside his team are always willing to go above and beyond…”

“Dennon is truly a remarkable individual that inspires, energizes and motivates the people around him. Working with Dennon, there is no such thing as impossible. He alongside his team are always willing to go above and beyond, working around tight deadlines to produce incredible results every time. Having worked with other media and creative agencies in the past, I can say confidently that you can rest easy knowing that Dennon and his team have your business needs covered. Dennon’s proactive, hardworking and fun character makes him a valuable individual in any project and I look forward to our continued work together.

 – Karen, CEO of  Kabi Bottle

Inclusions

What do you get? All plans include everything you need to win online:

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Mobile Optimised Website

Customised design to reach the huge 70%+ of web traffic now on mobile.

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Site Hosting & Professional Email

Have your assets holistically looked after through one provider; Unpaused.

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Custom WordPress Dashboard

Manage your own content with ease.

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Google Business Listing Setup

Imperative for you to get found online.

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Marketing Strategy & Execution (Social Media, SEO, more)

Getting your brand and voice out there as quickly as possible.

Inclusions

Invest your Business with Unpaused, perfect for:

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Service or Product Based Industries

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Trades

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Presenting a professional portfolio

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Showcasing your business

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Getting new leads

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New & Existing brands

Common Questions Answered

DO YOU HAVE ANY OTHER OPTIONS?

Unpaused can do custom packages as required, for example if we need to build a custom online service, however, Unpaused has refined available packages over 12 years in the industry to have everything a business needs for a successful brand which is online-ready!

Do I pay at the beginning of each month?

Yes, with retainers, you pay the fee in advanced to retain the professional, acting as a deposit for the month.

WILL I OWN the SITE and Socials AFTER YOU'RE FINISHED with initial development?

YES! Of course, once done, Dennon will hand over the keys; it’s all yours. Hosting is already included in the plan, so if you’re planning to end our contract, hosting can be transferred to another provider.

Let’s Get Started

The Process

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Phase 1: Meet

Dennon will arrange a free consultation whether it be in person or via teleconference and pick your brain to see what your objectives are for your brand and how Unpaused can help you get there. This includes your objectives, concerns, and Dennon’s recommendations.

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Phase 2: Strategise

After engaging the retainer, Dennon will sit with his strategy team and create a bespoke content & advertising plan for your business to help it achieve its goals. In the first month, this will also include creating your website.

The Strategy team may discuss Social Media and/or AdWords Strategy, Social Media Audits, Content Calendars, Advertising Tactics, and Influencer Strategies.

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Phase 3: Socialise & Optimise

Unpaused will begin managing your social media and/or AdWords accounts and give your business a personality! Your social channels will start to engage with its followers and post Content aligned with your objectives. This may include Content creation, Ad creation, and Community Management.

Throughout the journey, Dennon will regularly update you on what is working and what is not, as with any strategy, it may require some fine tuning in order for it to reach its optimal method.

Retainer Pricing

Retainers come at three different price points (inclusive of GST) and services may vary depending on the needs of your business. While one business may be paying the same fee, Unpaused may complete different actions based upon the agreed deliverables.

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Let’s Get Started

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